Brad Shuber

Hello!  Thank you for visiting my site. I appreciate your time; I hope you find it a good use of it. I have been in the industry for a while now, so I thought I would provide a quick summary of what I would bring to a team:

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• Art Direction:  Established compelling visual directions on numerous projects and DLC, closely aligned with narrative, design, and dev. Directed all disciplines and have driven those teams through all phases of development, as well as growing single products and large franchises well beyond launch. 

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• Creative Direction:  Authored game design documents, narrative outlines, UI / UX direction, player experience goals and project pillars. I led the initial design and content strategy for the character creator and DLC marketplace for the Bedrock version of Minecraft leading to a multimillion-dollar ecosystem.

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• Technically Minded: I have a wide breadth of working knowledge in the Unreal Engine. I have singlehandedly developed entire product demos and prototypes. I am extremely comfortable in blueprints to create a variety of features like PCG graphs, inventories, as well as questing, combat and health systems. Understanding how things technically work together gives me a deep insight to art direct wholistically.

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• Team Management: I have built and led internal and external art teams, managing career development, team health, and production quality with clear direction, extensive documentation, and constructive feedback.​

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• Expansive Leadership: I have held leadership roles at an executive, studio, project, and individual team levels. I have presented project goals, plans, and progress across organizations and departments.

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• Brand Management: I have represented brands such as Minecraft to uphold franchise goals, ideals, and to enforce project pillars. Collaborated with other large brands such as Lego, Mattel, Wizards of the Coast, Target, Walmart and many others.

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• Beyond the Product: I have directed merchandise, store displays, marketing materials, as well as physical events. I have also been featured in print media, video interviews, as well as panel talks.

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• ​Alternative platform Experience:  I have directed projects, demos, and showcase experiences on alternative platforms including VR, AR, and HoloLens